How To Insert Objects Without Using Insert Object Dialog Box

I want to insert an ole object without using the COleInsertDialog dialog. I have found this code at msdn:

CLSID clsid;
if(FAILED(::CLSIDFromProgID("Excel.Sheet",&clsid)) )
AfxThrowMemoryException();

But instead of an excel spreadsheet I want to insert a paint bitmap. What would I need to replace "Excel.Sheet" with?

try
Paint.Picture

grep the Windows registry for the mspaint.exe.
Somewhere in the 'classes' section will be the node with the GUID of the paint ole server and in the sub-tree you will found node named "ProgID", which value can be passed as argument of the CLSIDFromProgID()