I don't think so many people think he's a great guy. In fact, if ever there was some way of making a pool, I'd put my money that it's a minority. Controversial people tend to draw vocal supporting minorities.
Otherwise you are right. Many many people don't give a damn. I don't on many issues, let me say that upfront. Like how environmental conscious Apple is, for instance. I never felt the allure for those causes. But if Apple was on the business of killing animals (like McDonalds or Genus) or destroying good arable land I probably would give a damn. That said, the conditions of work at Foxconn greatly troubled me and that's one of my primary causes. And the fact I never bought as much as a paper clip from Apple, gives me no comfort on this matter.
So, the question I put you is this: You own an iPhone. How do you justify this? Ignoring for one moment that we are having this conversation, what would be there stopping me from thinking you are one of "many many people's idea of greatness is to not give a ........, and cater exclusively to a moneyed elite"? Answer that, and you will probably have answered it for everyone else. And in the end of the day you will come out with just a small minority of people who in fact don't give a damn about anything.