Im so super noobie at programming -

Code:
#include "stdafx.h"


int _tmain(int argc, _TCHAR* argv[])

{
	const char text = Hello World;
	char text[15];
	printf("%c", text);
	return 0;
}
What im trying to do in the simple bit of code is define a vairable at the top, in this case, I want the variable text to be "Hello". I then want to print this variable below.

What am i doing wrong?