I've never gotten into WoW and I don't intend to. Since I'm a novice game developer I've been doing as much research as I can in various places, but one place I haven't researched is "what keeps gamers coming back for more", in a way.

Since it's a truely massive online RPG and there's a good chance that a sizable group of people here play it, I thought I'd use it as my first case.

Whay makes it so damn addictive? I'm hearing of someone dying while (?) playing it because they starved themselves (or something to that effect). What is it the developers are doing to keep gamers coming back for more (or never leaving in some cases) ?

So, anyone who plays it (or not, I guess), shoot your thoughts into this thread. Me needs to do some gameplay research.

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Muse's Supermassive Black Hole is the best song I've heard all week.
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