> How important is having a good sport for college?

It looks good, but it's not going to decide you getting into a school unless you get a scholarship or don't do anything beyond that, extracurricular-wise.

Give serious thought to why you're doing it. If you're just doing it because people expect you to and you really don't enjoy it at all, I'd quit. If you do quit, though, you'll inevitably find something you missed that you didn't think of before.

Don't put your faith in a poll on the Internet; it's gotta be what you feel like.

edit: PS Cross is WAAAAYYY better than that lame swimming crap