I know some of us here are car enthusiasts so I thought I'd post this.
The MSRP for this car in the SE plus trim was around 25k. Dodge then took 1725 off for the SE plus package. Then they have a 2,000 rebate. The base price of the car minus the 1725 is 23,420. The dealership took 430 off to get down to 22, 990. Minus the rebate the car is at 20,990. Invoice on the car is 19,969. They were trying to tell me that's what they paid but I know they pay wholesale to get the cars on the lot.
In the end I haggled and bartered enough to get the car for $1,500 under invoice. It took me from 10am to 3pm to wear the guys down enough to get them to do the deal but I finally got what I wanted. I was shooting for 19,990 which is not unrealistic since it's only $1,000 off the base MSRP. I just told them that they were not investing enough to get the car into my driveway and that $430 out of their pockets was just not acceptable. In the end I was only asking for them to add 585 to that figure to bring the grand total to 1,000 off the car which is like 4.2 percent of the car's value. They finally gave up haggling with me and we did the deal. I got the car for like $18,420 after the subtracting the trade-in value for my car.
So is $1500 under invoice a good deal or should I have pushed for more?