Run program from within program

I'm developing an application installer, and I'm just about done, but when the installer finishes up I want it to run the application it just installed. Is there a function I can use to do this.

I'm quite expierienced with windows programming, but I've had no luck searching through MSDN.

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Originally posted by beem
I'm developing an application installer, and I'm just about done, but when the installer finishes up I want it to run the application it just installed. Is there a function I can use to do this.

I'm quite expierienced with windows programming, but I've had no luck searching through MSDN.

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For lots of power - CreateProcess()

For ease - ShellExecuteEx()