Is it possible to set background/text color on a single listview item/row?

I'm not finding anything useful on the subject. (Win32 API please, no MFC)

Using ListView control under Win32 API

hahaha! I notice the author there had just as much trouble as I am. I saw that example one other time and lost track of it.

Thanks

I've been using the listview lately at work and man it is so ridiculously hard to use it's almost not worth it.

It's like the designers thought of every function you don't want to do and put it in the API. All the important things normal people would need to do are strangely left out of the API.

This poor sample is just a copy of MSDN.
See MSDN detailed doc on Custom Drawing : everything is there.
And PSDK samples of course...