Is this really evil? I mean, the telemarketers who bug me during the day are the net result of this kind of information gathering (and the fact that you must pay the phone company to unlist your number), and I don't appreciate them (what they have is never of interest to me, it seems*) but that's no more or less evil than ANY form of capitalism. The guy who owns a flower store, exploits people through wage labour, encourages agro-monoculture, excessive use of pesticides and herbicides, then unnecessary traffic for trucking his product, contributes to the commercialization/consumerization of urban landscapes, etc. etc., is "doing evil with the best of all intentions" too. ALL capitalist enterprise has this form BECAUSE of the incentive and the state of the competition. I would not single google out -- in fact they are probably way more harmless than most large corporations.
Also, they may be doing a lot of people a favour. I just registered a domain name, and my vps provider, which is a small outfit, said, "Well, we don't normally provide DNS resolution for the unmanaged VPS accounts -- but I'll do it for you today." Evidently they have determined that is a hassle for them, so as google says this will "Help reduce the load on ISPs' DNS servers."
It's an efficiency thing.
* like, some people are just baffled you don't want a daily paper delivered to your door for free, for a limited time! no obligation! These people have not lived on the west coast of Canada and seen the moonscapes there that are the real expense of free daily trash delivery...I'm happy newspapers are going down, ALL of them. The sooner the better.