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My point is, it looks like a gimick, and there is a lot of people who love gimicks. I personally dont see this as being used for anything more than that, which is why "whats the reason behind this"...

Never try to use real logic when applying something like this to normal users, just use "oh this is neat" logic.

This may get big if Windows gos "oh people will think this is neat, lets make some money" and buys them out or something buhaha. Anyways, I can see it becoming big, since its made for nubs :), but...