Select entire row of listview (using win32)

How would I go about selecting an entire row in a listview control with just pure Win32 API? I know it's possible with MFC... but I can't use MFC for this project. Right now, when you click on an item, it selects only the first column of the first row (screenshot attached)...

Code:

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ListView_SetExtendedListViewStyleEx(hwndListView, LVS_EX_FULLROWSELECT, LVS_EX_FULLROWSELECT);

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Thanks a lot, anonytmouse :). That works perfectly!