This topic is mostly so share some of my frustration
I just got an offer from my bank account in order to pay something like 16$ to have a security for identity theft with the argument of "what if somebody steals your credit card or now days they just have to memorize your code to buy things online". I am laughing inside but I see that my wife is considering it. Obviously banks know that these can of services work, since they were "a lot of people buy this".
At the same time I am working for a company that creates secure chips that are used in banking. I know by fact that in order to put a chip on a card (if they don't already have it) it costs something like a couple of dollars. Practically nothing for a credit card. The question is why don't they use secure credit cards rather than selling a service?
I mean, you can buy things by entering a code online. That is the security system they have chose. From all possible security methods they choose to be able just to enter a code. And then the banks are advertising counter measurements. Really?
The only reasonable answer on why they don't use a serious security is that they don't really care at the moment, so please don't try to sell me some stupid security package.