Ubisoft loses $54 million
Assassin's Creed II ships 9 million, Ubisoft posts $54 million annual loss - News at GameSpot
Blames bad economy. Couldn't be b/c they charge $60 now for new games and built the most invasive DRM to date? Nah...couldn't be that. What am I thinking? After all PC sales only make up 8% of their revenue....and yet they build the most expensive DRM to protect...um....8%? Something seems off here.
If PC sales truly don't matter anymore I'm fine with that. PC sucks - ok I get it. So then...hey...just remove the DRM b/c it's not like piracy is going to hurt your itty bitty PC sales anways.