Sony sent me an email about a contest they are having. It seems they want to address the idea of cyberbullying on the internet. This is the process by which another person harasses, bullies, or defames another person on the Internet. They want the customers to write the press release and they will reward the person's who's release they select to use.
This is probably so Sony can blame something as stupid on this on an external source.
Maybe if they spent half as much time addressing their own PC bullying tactics via rootkits they wouldn't worry about such absurdities as this.