Personally, I don't think this can be a fake. Make sure you have the sound turned up.Supposedly this is a car commercial that never aired. I'm thinking that it is more probably a very good student project using Computer Graphics.
About 2 seconds into the "commercial" notice something moving along the side of the car, like a ghostly white mist that looks humanish.
It is so believable. Movie animators could learn a bit from this.
If computer graphics couldn't do this kind of thing, I might be a bit spooked.
Eerie ghost movie