well, the problem is people eat too much anyway. Atkins, AFAIK, only works if you convert to eating solely protein and LIMIT intake of fats. Plus, it is pretty unhealthy as you really can mess up your metabolism and enzyme system if you dont check up with a doctor periodically.Yes, I agree with you. But naturally people will try anything to lose weight. And if they can eat as much of something as they want and still lose weight, they'll go for it.
anyway, I never did enjoy KK so apparently the world is catching on that big-commercialized food != good.