Nice analysis with example.. made it easy to understand.Originally posted by Shiro
It is not only with companies, it happens a lot when people are more succesfull in something than others.
Imagine a school, where there is some boy very popular by the girls. A situation which is quite usual at schools. Then you have generally three types of other boys. The first type are those who also want to be popular and are always with the popular boy and behave like him. The second type are those who are feared, angry or something like that and always want to attack him and talk about him in a negative way. And the third type are those who keep distance and who don't care if the popular boy exists or doesn't. They just ignore him.
The second type of people are often the same who say they hate MS. This kind of behaviour is caused by the too dominant behaviour of the popular boy. If someone in a group behaves dominant, than others will behave less dominant or even the opposite of dominant. If someone gets too dominant and then behaves aggressive, then others will try to resist the dominant person and react aggressive.
This example of group dynamics is what happens with MS. MS is dominant and has a quite aggressive way of marketing. Some people like MS, others don't care about it, but the group you hear most is the group reacting aggressively when they hear or read the word Microsoft.
So I think it is just a part of being human.