popups are so terrible. sometimes I wind up closing the wrong window, thinking it's the popup which causes me to lose anything I was researching!!! Ugh. shcok the monkey is terrible. It moves everytime you have to go over it, and if you accidentally click there you wind up having the site change.
good choices iain. I voted for 2 unobtrusive ads as long as they're unobtrusive. Like the ones here, unless you count the flashing "winner" one *goes into a seizure thinking about it*